julian grimes \\ strategy + design
client. casper
description. product extension & customer experience
organization. VCU Brandcenter (graduate school project - live client)
my role. primary research: interviews\ consumer research\ strategy & product development\ presentation design
team. josh perry (cw)
challenge.
Casper's mission is “to awaken the potential of a well-rested world.” So how might Casper become the world’s first end-to-end sleep company, not just a mattress company, and champions of great sleep.
objective.
Envision a product, service, experience, or platform that will differentiate Casper as the world’s most-loved sleep company.
insight.
We spend a lot of time talking about how sleep affects your day, but how does your day affect your sleep? People “get ready for bed” — they don’t prepare to sleep. A good night's sleep starts during the day.
background.
Casper launched in the US four and a half years ago, shaking up the mattress industry and greatly improving the experience of buying a mattress. Casper has since expanded beyond this initial e-commerce-led value proposition (bed-in-a-box, free delivery, at-home trial, high-touch service) by opening 20+ owned retail stores and establishing retail partnerships, as well as introducing a number of additional sleep products.
Casper wants to think bigger than mattresses: new products, services, experiences, and campaigns that elevate sleep as a third pillar of wellness — as critical as food and fitness.
inspo.
strategy.
Make your awake hours as comfortable as your sleep hours.
concept.
Napleisure
Comfort by Casper
Harness Casper’s mattress technology and packaging ingenuity to build a new product line that brings the comfort of Casper wherever you may be.
You might be wondering, "What would this look like irl?" Well, here it is!
Casper launched its Snoozewear collection in January of 2022
