party city

case knives

harperlove

title. american forest management

description. brand redesign

my role. art director, copywriter, production manager

agency. spark strategic ideas

team. robin foster (dir strategy & brand dev), anne marie holder (ceo)

background.

American Forest Management is the nation’s leading provider of land management consulting and land sales services. Headquartered in Charlotte, the 50-year old company retained SPARK Strategic Ideas in the Fall of 2015 as its first ever marketing partner. The overarching needs were to develop a new identity and generate national awareness for the brand. The company had no previous consumer presence.

challenge.

Historically, American Forest Management’s marketing efforts were limited to trade ads, real estate property ads, trade shows and direct mail. Many of these ads and collateral materials had been created at the local or regional level (49 offices across the country) and thus lacked consistency.

solution.

We developed strategic communications plans and creative materials designed to generate awareness in an integrated and consistent manner while incorporating the new brand identity.